PRELIMINARIES

You will not be charged extra if you provide all artwork required for your job ready to print as a print ready PDF.

WE NEED A PRINT READY PDF AS ARTWORK

A print ready PDF is defined as

1. a PDF preferably front & back in the same file,ie IDPRINT BC.PDF

2. CMYK

3. Business Cards & DL flyers with 2mm bleed

4. A5 Brochures & larger with 3mm bleed.

5. crops only, no colour bars or other printers marks.

You will be asked to upload this during the ordering process, or you can provide these files via alternative means. If you wish to get us to check your files, please send them direct to design@idprint.com.au. A small preflight fee of $15 will apply, alternatively, upload them direct to the website for free


Even if you need us to design your artwork for you, you will also be provided the option of uploading images that you want us to incorporate within a design we make for you (you company logo for example)

If you can, please do supply artwork in PDF format. If you are unable to supply this format don't panic! Please supply you art in your own format and we will convert it for you for a nominal charge

Artwork is not considered finished unless it meets the following specifications for each printing category. Files created in Word, PowerPoint, Excel and converted to PDF is NOT SUITABLE FOR BEING CLASSIFIED AS PRINT READY. Unless you know the suitable settings in Microsoft Publisher, ie Using CMYK colour space & providing bleed, this program is UNSUITABLE for supplying print ready PDF's. The only  two options is to either get us to convert the files for you by supplying them to info@idprint.com.au or creating the artwork from scratch using our on line editors under "Free Pre-Design templates"  and choosing the "CUSTOM DESIGN" option.


But before we begin you will need to understand "Artwork Bleed"

Artwork bleed is an area of your image that is outside the final cut of your printed piece. This will allow the printer to be able to guarantee that your printed piece will (if cut a fraction to the left or right) be finished as you envisioned.

Not allowing for bleed may result in your printed piece having a thin white line (which is actually the card or paper underneath) along one or more of the sides of the piece.

What you need to know for each printing category:

Business Cards

  • Business Cards must be designed to exact measurements ie: 90x55mm. (Unless card is a unique size - this must be specified.)
  • Standard Business Card FINISHED Sizes are 90 x 55mm, 90 x 54mm & 88 x 53mm. Please ensure you choose the appropriate size when ordering
  • All Business Cards must have a 2mm bleed around the entire artwork.
  • Supply with crop marks if possible
  • Artwork must be designed at a minimum of 300dpi resolution.
  • Photographs used in design must also be 300dpi resolution.
  • All images  including photos should be in CMYK. This will show you a closer final colour rendition. Not accurate unless you have a calibrated monitor
  • All fonts must be embedded or outlined
  • All files must be named clearly ie IDPRINT BC.pdf
  • Helpful Hint: if you are using Photoshop, change your resolution to 600dpi before you flatten it. It will make the fonts clearer


Flyers - Postcards - With Comps - Swing Tags - Posters

  • Artwork must be designed to exact measurements ie: A5 - 148x210. (Unless artwork is a unique size - this must be specified.)
  • All artwork must have a 2mm bleed around the entire artwork.
  • Supply with crop marks if possible
  • Artwork must be designed at a minimum of 300dpi resolution.
  • Photographs used in design must also be 300dpi resolution.
  • All images must be CMYK
  • All fonts must be embedded or outlined
  • All files must be named clearly ie. idprint A4 Flyer Front.pdf


Letterhead

  • Artwork must be designed to exact measurements ie: A4 - 297x210.
  • All artwork must have a 2mm bleed around the entire artwork.
  • Artwork must be designed at a minimum of 300dpi resolution.
  • Photographs used in design must also be 300dpi resolution.
  • All images must be CMYK, no RGB or spot colour please
  • All fonts must be embedded or outlined
  • All files must be named clearly ie. idprint Letterhead.pdf


Folded Brochures

  • Artwork must be designed to exact measurements Flat ie: DL 6PP Brochure - 210x297mm(A4 Flat) or A4 4PP Brochure - 420x297mm (A3 Flat)
  • All artwork must have a 2mm bleed around the entire artwork.
  • Artwork must be designed at a minimum of 300dpi resolution.
  • Photographs used in design must also be 300dpi resolution.
  • All images must be CMYK
  • All fonts must be embedded or outlined
  • All files must be named clearly ie. idprint Brochure Front.pdf


Booklets Artwork

  • must be designed to exact measurements single paged ie: A4 Booklet - 210x297mm
  • All artwork must have a minimum of 3mm bleed around the entire artwork.
  • Artwork must be designed at a minimum of 300dpi resolution.
  • Photographs used in design must also be 300dpi resolution.
  • All images must be CMYK
  • All fonts must be embedded or outlined
  • All files must be named clearly ie. idprint A4 Booklet.pdf


Calendars

  • Artwork must be designed to exact measurements Flat ie: A4 210x297mm
  • All artwork must have a 3mm bleed around the entire artwork.
  • Artwork must be designed at a minimum of 300dpi resolution.
  • Photographs used in design must also be 300dpi resolution.
  • All images must be CMYK
  • All fonts must be embedded or outlined
  • All files must be named clearly ie. idprint Calendar February Picture.pdf
  • Pictures for months must be designed on a separate page to the calendar dates
  • Calendar must be completely designed for discount prices to apply.


Greeting Cards

  • Artwork must be designed to exact measurements either Flat or single file ie: FLAT: DL - 210x198mm or Single page: 210x99mm
  • All artwork must have a 2mm bleed around entire artwork.
  • Artwork must be designed at a minimum of 300dpi resolution.
  • Photographs used in design must also be 300dpi resolution.
  • All images must be CMYK
  • All fonts must be embedded or outlined
  • All files must be named clearly ie. idprint DL Greeting Card Front.pdf


These specifications are to insure you will be happy with the final product. If you have any questions on the above specifications please do not hesitate to contact our design team on 1300 828 005 or email us direct info@idprint.com.au

What is Bleed?

Bleed is where the printed image on a page extends beyond the edge of the printed area.
During the printing and trimming process, it is common for each sheet of paper to vary or move ever so slightly.
The use of bleed on artwork, ensures that even where this variance occurs it will not be noticeable, as the printed piece will always be trimmed somewhere on the coloured printed image.
Trim or crop marks indicate where the artwork should finish and act as guidelines in the finishing process.
If bleed is absent, it’s possible to find unsightly white lines bordering your printed item where there should be colour extending to the edge. These white strips will appear worse if on more than one edge
A lack of an allowance for bleed on supplied artwork is one of the most common problems faced by printers yet it’s one of the most important pieces of information that should be included. For assistance in fixing this common printing problem, please contact info@idprint.com.au
Here is a couple of examples of correct & incorrect bleed
Bleed RequirementsCorrect & incorrect supply of bleed

Standard Australian Print Sizes
In Australia, printing sizes normally follow the international A sizes. If you buy a ream of paper for your printer, it’s generally an A4 size (297 x 210mm). 
Most print sizes follow the same proportion. Put two sheets of A4 next to each other in portrait, the subsequent page size is A3. 

Why does page size numbering go down when actual print sizes go up? Interesting question and one that I had difficulty when starting in the print industry. 
The general largest print size is A0 (1188mm x 841mm) Cut an A0 in half on the long edge, you end up with two x A1’s, do the same again with an A1(841 x 594mm) and you get an A2. 
Cut an A2 in half & you get two A3 ’s. This process gets all the way down to generally the smallest pages size we print which is A7 (74 x 105mm).
The other popular printing size is DL. DL is 99mm x 210mm. It’s the size that is used to slip into a standard envelope without needing to fold. 
Its one of the most popular sizes for promotions that you will see in your letterbox for the simple reason its very cost effective. 
The relationship between an A4 & DL is that three DL ’s can fit on a standard A4 size.

Remember the sizes above are the finished sizes. Printers such as idprint will need bleed if you want your image or colour to go right to the edge. 
A5 and larger, up to A3 we prefer 3mm bleed. A2 and larger is better to have 5mm. Smaller than A5 (includes DL), 2mm is fine.

A0 – Print Size: 1189 x 840mm        Supplied size: 1199 x 850mm (5mm bleed)
A1 – Print Size: 840mm x 594mm    Supplied size: 850mm x 604mm (5mm bleed)
A2 – Print Size: 594mm x 420mm    Supplied size: 604mm x 430mm (5mm bleed)

A3 – Print Size: 420mm x 297mm    Supplied size: 426mm x 303mm (3mm bleed)
A4 – Print Size: 297mm x 210mm    Supplied size: 303mm x 216mm (3mm bleed)
A5 – Print Size: 210mm x 148mm    Supplied size: 216mm x 154mm (3mm bleed)

A6 – Print Size: 148mm x 105mm    Supplied size: 152mm x 109mm (2mm bleed)
A7 – Print Size: 105mm x 74mm      Supplied size: 109mm x 78mm (2mm bleed)

DL – Print Size: 210mm x 99mm       Supplied size: 214mm x 105mm (2mm bleed)
DDL – Print Size: 210mm x 198mm   Supplied size: 214mm x 202mm (2mm bleed)

Standard Print sizes A - Sizes

There are three options for designing and customizing a product. Click a product on the left-hand panel and choose one of the options.

1. Custom Design: lets you customise the products. Click it to open the design studio and use multiple tools to create your own design.

2. Upload Design: using this option, you can upload your own JPG, JPEG, GIF, PNG, EPS, AI, PDF and PSD images.

3. Browse Design: use this to select hundreds of pre-loaded templates. Work on them or customise them through our design studio.

4. Contact us directly to book one on one time with our qualified Graphic Artists here @ design@idprint.com.au

Our system supports RGB (red, green, blue) for producing digital prints. We have accurately mapped color pallet to match RGB to CMYK (cyan, magenta, yellow, key) to ensure proper 4-color printing. However it does not take into consideration possible uncallibrated monitors. Monitors are sold normally with oversaturated colours and with screens with the brightness set to 100% or close to. Customers buy monitors based on rich colours which are generally not true to life, so an accurate print based on your colour monitor is impossible

300 dpi (dots per inch) is the resolution of the output PDF file. We cannot add resolution. Poor low quality images cannot be "enhanced" by converting to PDF. Images sourced from the web are normally 72dpi, not the 300dpi we like to use for quality printing. If in doubt, please contact us for advice and solutions

PRINTING

We use both offset and latest to the market digital printers, which provides the highest quality of print material for both text and images.

PRICING

We will do our very best to keep your job local and being printed by a wholly owned Australian company employing Australians. We do not have hidden costs and hit you with download fees, pre-check fees, pre-flight fees, and excessive freight charges. 

Please ensure the price you submit to us from a  competitor is the final price you are being charged. Often on-line companies will have low initial costs, then slug you for hidden fees and charges. Your free business cards end up costing you more due to these hidden costs than our premium business cards per unit.

Just send your details and the quote you have recieved, and if we can beat it we will. Email to info@idprint.com.au

No, the price list indicates basic prices of products against the speculative quantities. The prices are calculated with regard to the most basic paper/card types, sizes and single side printing. As you know, the final printing cost depends on many parameters: paper/card weights or thickness (GSM/Pt), glossy or matt finish, full colour, full colour with pantone, foil, square or rounded corners, single or double side printing, quantity, destination shipping charges and the mode of transport. Please use the indicative prices for calculating the basic cost. Once you place the order using the above parameters, we will quickly email you the final, exact cost.

RGB & CMYK

 

Look at the colour box on the right.

The top half is in RGB — all the colours are created using red, green or blue ink.
The bottom half consists of the same colors, but shown in CMYK — the colours are created using cyan, magenta, yellow and black ink.
We print in CMYK, so if we receive a file in RGB, we use an automated process convert it to CMYK. As you can see, not all colours convert that well.
Whilst we selected colours for the box that do NOT convert well, most colours will appear as you wish them to appear. HOWEVER, the best place for the colours to be converted is on your computer, because you can alter the colours if the conversion is not exactly right for you. Keep in mind you cannot view true CMYK on an uncallibrated RGB monitor. Just google calibrate monitor and there are many sites that can assist you to get the best out of your monitor.

So, if you want your job done 'just right', then have a read of the stuff that appears below.

 

What is the RGB to CMYK all about?

RGB and CMYK are known as ‘colour spaces’ or 'colour gamuts', and these 'colour spaces' create the colours you see on all printed matter and on your computer screen right now.

  • RGB stands for Red, Green and Blue; and RGB is the ‘colour space’ used by computer monitors and digital cameras. Often known as a positive primary colour. If you mix these three colours on a monitor ou will get white
  • CMYK stands for (C)yan, (M)agenta, (Y)ellow and Blac(k). or KEY. A correct and more technical term but nowadays, mostly refered to as black. Almost all conventional and digital printing presses use CMYK. Often also called a negative primary colour. 

The problem is that RGB and CMYK have different colour ‘gamuts’. A colour gamut is the range of colours that a colour space can reproduce. RGB has a wider colour gamut than CMYK. That is, RGB is capable of reproducing more colours than CMYK. RGB tends to be able to reproduce colours at the extremes of red, green and blue that CMYK is incapable of reproducing. In other words, bright reds, greens, oranges and blues will not be quite so bright when converted to CMYK. What seems bright and rich on your monitor may print out alot "duller". You will, for instance, see this in particular when converting a deep cobalt blue to CMYK. Orange or other "bright" colours will also have this problem. Most monitors are sold these days with the brightness close to 100%. The saturation will more often than not will also be ramped up to give excessive richness to images. People are attracted to rich, bright, almost overstaturated colours. Monitor manufacturers don't want their monitor to appear dull next to a competitor in a shop, so you normally get a monitor that will not show you the "truth" of what you are seeing. If your photos come back from the printer and you have adjusted them on your computer and they appear dark, then often the culprit is your monitor.

It is highly likely that the images and background tints you work with whilst preparing your job will use the RGB colour space. At some stage they will need to be converted to CMYK.

The raster image processors (RIPs) that all presses use to prepare files for printing have built-in RGB to CMYK conversion ‘algorithms’. These automated results can be less than satisfactory, and we don’t have a great deal of control over the automated process. Therefore, if we receive files contain elements in the RGB colour space, we convert them prior to sending files to our presses' RIPs using a standard we have found to be predictable and mostly satisfactory.

However, it is far better if you do the conversion. You will see the result for yourself. In many cases, you won’t see any difference. Simply put: very few colours have trouble converting from RGB to CMYK. If you do it yourself, however, you can see for yourself if you are not happy with the result, and you can do something about it. You can, for instance, open the image in Adobe PhotoShop and make adjustments that may enable you to recover some of the brightness lost in the conversion process. You might also experiment with different conversion profiles to see which provides the best result.

Even though computer monitors display colours in the RGB colour space, your job will look more like the printed job if you convert it to CMYK and then view it on your monitor. We recommend you carry out the conversion process early in the process of preparing your job.

So please, for the best results, make sure your job has been converted from RGB to CMYK before sending it to us.

Converting the RGB Colour Space to the CMYK Colour Space

Here is a list of a few programs with instructions on how to make sure you are working in the CMYK colour space. If your software program or version is not listed, then please don't be too concerned, as most of these commands will apply to all versions of your software.

Microsoft Publisher

Microsoft Publisher has RGB as its default colour setting. It’s easy to convert everything to the CMYK colour space or to start a new document using the CMYK colour space.

Use the following menu options:

  • Tools > Commercial Printing Tools > Colour Printing; then
  • Select Process Colors (CMYK).

Please be aware that all images placed in your layout need to be ‘linked’ and NOT ‘embedded’. If they are ‘embedded’ then the CMYK colour space will NOT be maintained.

You can link the image by doing the following:

  • Select the following menu options: Tools > Commercial Printing Tools > Graphics Manager
  • Highlight the embedded image
  • Click Link
  • Click Browse to locate the original file and link to it.

You will then need to send BOTH the images and the layout file to us for printing.

 

Adobe Photoshop

Tool menu on the top - Image - Mode - CMYK

Please note: CMYK will look "duller" than the normally vibrant RGB. Remember printers cannot print RGB, all print files will have the be converted, either by you, the client or by us. It's better for the client to have the control, however, unless you have a properly calibrated monitor, you will not be able to show what the result printed will be. Converting to CMYK will give you a better idea what the final result will be. If the print comes out too dark, then your monitor is too bright. We are third party CMYK calibrated, so we are very accurate on our CMYK printing. We print consistently from print run to print run. Sometimes to overcome the dullness of CMYK printing, clients have had success of brightening and increasing saturation of any images. If you have a print job completed by us and it comes out too dark, try correcting your monitor by placing the printed product up against your monitor and adjusting the brightness & contrast of the monitor to closely match what is printed THEN adjust the artwork in Photoshop

 

Corel Draw 

Select each object you want to convert.

Select the Fill tool and click Fill Colour Dialog.

Make sure the Colour model is CMYK.

For each object with an outline: Select the Outline tool and click the Outline Colour Dialog. Make sure the Colour model is CMYK.

 

Adobe Illustrator 12.0.1

 

Quark Xpress

Use the following menu options:

  • Edit > Edit Colours > Show Colours in Use > Highlight Colour and click Edit.
  • Change model to CMYK and deselect Spot colour.

Remember to send us your layout and linked images!

 

Programs that do NOT convert to CMYK

The following programs do not have the capability to convert to CMYK. No worry, we will convert it for you free of charge! However, the colours we create MIGHT be a bit different.

  • Adobe Photoshop "LE"
  • Adobe PhotoDeluxe
  • GIMP
  • Microsoft Word
  • Microsoft Excel   
  • Microsoft Powerpoint
  • Microsoft PhotoDraw